Free People is venturing into vegan leather...

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Your Vegan Style Curator
By Vi Zahajszky
{No Leather, Fur, Wool, Silk, Down, Cashmere, Alpaca, Angora, Mohair, or anything else derived from an animal.}

I am a vegan with a penchant for fashion. I love animals, Hungarian food, and anything pretty. I live with my husband Chris in San Francisco with a rescue pup named The Bandit who makes us laugh everyday.

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NOTE: While I post products that are not noted as containing animal-based materials on the site they originate from, I cannot guarantee that they are, in fact, completely vegan. Some items labeled as containing "man-made materials," for example, may contain regenerated leather or glue that is derived from animal ingredients. For more info, you can read my post on leather labeling. Some jeans may have labels made of leather. Blouses may have shell buttons. And some items labeled as being made from "textile" may contain animals fibers.

If you are interested in an item and are concerned about the materials used to manufacture it, I advise that you contact the company directly.

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Free People is venturing into vegan leather…

…and featuring it proudly on their homepage. The Urban Outfitters higher-end sister brand just came out with some super cute pieces. And they’re not labeled as “faux,” or “fake,” or “man-made.” They’re outright labeled “VEGAN,” a move that shows the company is recognizing that there is a population of women out there who love animals, and also happen to be stylish. Right. The. Eff. On.

I found out about this first when I got an email from Free People’s Naomi Huober, who summed up the company’s approach as a collection that “maintains a fashion forward aesthetic (tapping into key trends going on in leather) while catering to women who care about animals and the impact of their choices.” So they do seem to get it. And I was extra happy to see that they are not using PVC. And yesterday’s Marie Claire blog post by Amanda Hearst about the line claims they did a good job with textile selection, and that the clothing feels soft like leather - not plastic-y or stiff. Check out these shots, featuring model Barbara De Credo. (Note: I must have that hooded jacket.)